"My gift recipients keep exchanging the gifts I send for Amazon gift cards. Am I doing something wrong?"
This is a question we often hear from team members, so don’t feel like you’re alone!
It is common that recipients will exchange their personalized gifts for Amazon gift cards. At first, it may seem like you didn’t send them the right gift, but many people just enjoy having Amazon credit, no matter what you sent them. We encourage you to keep the following in mind:
- Even if your recipient exchanges their personalized gift for an Amazon gift card, they likely still appreciate the effort and thought that you put into picking out the gift for them.
- It is very likely that you originally sent the recipient a gift that matches their interests; it’s most likely that they just purely want Amazon credit.
- If a recipient exchanges their gift for an Amazon gift card, it probably means that they are really happy with the Amazon credit. Alyce’s goal is for your recipient to have a gift that they’re really excited about - which is very likely the case if that’s what they exchanged their gift for.
The key takeaway: don’t get discouraged if your recipient exchanges their gift for an Amazon gift card. As a matter of fact, your recipient is most likely very excited to have received an Amazon gift card from you. By no means does their exchange imply that they are uninterested in hearing from you!